4 THE TURTLES
The name of the team and the entrepreneurial concept are derived from a video of the turtles, which was reprinted on socials websites.
Although straws take convenient to us, it into the ocean when we used.
It became a deadly factor in harming marine animals.
Disposable consumables are the large quantity and hardly recycling.
We only know that the ocean does not speak, and turtles’ tears have filled the ocean.
The branding program began, and 4 THE TURTLES chose to face the problems that were occurring and began to look for materials that could replace disposable consumables from life. After discussion and experimentation, we decided to develop a glass straw, hoping to change the habit of using plastic straws.
BRAND FEATURES
Set a special holiday
4 THE TURTLES defines the World Turtle Day from 4/22 to Earth Day to 5/23 for the Turtle Month.
Laboratory grade material
4 THE TURTLES uses Pyrex glass, made in Taiwan, with good acid resistance and heat resistance up to 260 degrees Celsius. It is suitable for all drinks and will not release toxic substances.
Participate in the market, lectures
4 THE TURTLES invites everyone to turn the concept of environmental protection into action through the event, integrate it into the practice of life, and work together for the sustainable life of the earth!
Coffee shop alliance
4 THE TURTLES has formed an alliance with coffee shops across Taiwan, bringing the popularity of environmentally friendly straws to increase the use of it. At the same time, because the appearance of glass straws attracts more consumers to visit the coffee shop, the mutual benefit is achieved.
Cooperative merchant
In addition to online stores, 4 THE TURTLES hopes that more people will be able to access glass straws, and the number of cooperative stores will continue to increase, allowing customers to view the physical entities, and they will be more assured to purchase.